Case Study
ultrahemp ltd
Updated July 2020
Case Study
ultrahemp ltd
Updated July 2020
UltraHemp Ltd is a UK based company looking to scale their Hong Kong enterprise to become a regional leader in Cannabinoid products. Scaling early, they are hoping to be a key factor as products become more legal and accessible in the Asia-Pacific Region.
Categories
Web Design
Marketing & Growth Strategies
Process Design
Branding
Business Development
Product Development
UltraHemp Ltd is a UK based company looking to scale their Hong Kong enterprise to become a regional leader in Cannabinoid products. Scaling early, they are hoping to be a key factor as products become more legal and accessible in the Asia-Pacific Region.
Categories
Web Design
Marketing & Growth Strategies
Process Design
Branding
Business Development
Product Development
deliverables
In order to achieve their goal, the organisation needed to go through changes that prepared them for success. Below is a snapshot of what was enacted;
Web Design
The website was given a fresh and modern look, becoming the company’s first eCommerce capable website in it’s history, and the first Hong Kong based company in the industry to accept Credit Card payments.
Strategies
Sales, retargeting and growth strategies were developed based on customer segments and the product lifecycle.
Revenue Generation
Expanding the product offerings, designing a subscription service, educating wholesalers and offering a white-label service are all but a few of the new income streams developed for the business.
Brand Re-Launch
New labels, packaging and products were developed to give the brand a fresh look and relaunch in late 2019.
Market Research
Competition in region and also the greater state of the market was constantly monitored. The industry is ever-changing with products starting to become more legal and accessible, the business needed to be ready.
Resources
A virtual COO was put in place to ensure that the business founders would keep their time and focus on other aspects of the business as it was needed.
Due to the success of the project, The Third Man currently remains installed as the COO, and remains a vital part of the growing venture.
deliverables
In order to achieve their goal, the organisation needed to go through changes that prepared them for success. Below is a snapshot of what was enacted;
Web Design
The website was given a fresh and modern look, becoming the company’s first eCommerce capable website in it’s history, and the first Hong Kong based company in the industry to accept Credit Card payments.
Strategies
Sales, retargeting and growth strategies were developed based on customer segments and the product lifecycle.
Revenue Generation
Expanding the product offerings, designing a subscription service, educating wholesalers and offering a white-label service are all but a few of the new income streams developed for the business.
Brand Re-Launch
New labels, packaging and products were developed to give the brand a fresh look and relaunch in late 2019.
Market Research
Competition in region and also the greater state of the market was constantly monitored. The industry is ever-changing with products starting to become more legal and accessible, the business needed to be ready.
Resources
A virtual COO was put in place to ensure that the business founders would keep their time and focus on other aspects of the business as it was needed.
Due to the success of the project, The Third Man currently remains installed as the COO, and remains a vital part of the growing venture.
“[The Third Man’s] recommendation to put us online has been the perfect solution as we were a strong proponent of the booming CBD market in HK. We now have a simple and easy way for customers and businesses to receive our products, so we are able to focus on growing the company as we like. Would highly recommend his service to all companies, big and small!”
– Theo Seagar & Jodie Smith, Owners
“[The Third Man’s] recommendation to put us online has been the perfect solution as we were a strong proponent of the booming CBD market in HK. We now have a simple and easy way for customers and businesses to receive our products, so we are able to focus on growing the company as we like. Would highly recommend his service to all companies, big and small!”
– Theo Seagar & Jodie Smith, Owners
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